A good place to start is with the company’s mission statement. Having a mission statement is not an exercise in rhetoric. It provides ongoing guidance, and the basis for individual employee responsibilities. You can use the mission statement for your Antares business to improve the company’s goals to succeed in the face of any new challenges that may come about.
Priorities, barriers and strategies
The priorities in your Antares vending business can be improved employee training, identifying new growth opportunities, improving vehicle maintenance, upgrading field equipment, etc. On the other hand barriers to growth might be poor customer service due to insufficient employee training, old equipment, or weak client relations. Strategies for growth can be creating a director of marketing position; enhancing customer relations skills of service personnel; or increasing the number of stops on existing routes. Each of these strategies can be developed in greater detail.
Establishing goals
An effective business plan should establish company goals for your Antares business, preferably both short term and long term. Goals give an employee something concrete to aspire to. They also give management a concrete basis for rewarding employee performance. Goals setting can be one of the key tools in the success of your vending business.
Goals: qualitative, quantitative
In a busy schedule, goals will provide any employee focus. The two types of goals a company should identify in a plan are quantitative and qualitative. Quantitative goals are measured in numbers, such as sales and profits. Qualitative goals are people-oriented. Once goals for your Antares business by Natural Choice USA have been identified, the tasks must be created to achieve the goals. All goals, quantitative and qualitative, should be divided into annual, quarterly, and maybe even monthly, weekly or daily tasks. When doing this, you need to consider the state of the industry and local market conditions.
Plan describes marketing strategies
Many operators want to improve their marketing strategies. If the company performance has resulted in the non achievement of the company’s goals, then two things need to be evaluated: 1) the market, and 2) how the company is serving the market. This helps to group it into segments, such as type of locations. |
Added: Tue Apr 08, 2008 6:14 am GMT 