It might seem a little strange that someone would put their time and effort into creating a quality product and then just give it away for nothing. But there is an excellent reason for marketing this way.
You see, those free e-books will generate sales and leads for years to come, all on the backend.
What is the purpose of a free e-book? The purpose of a free e-book is to drive traffic to a website that will result in sales, subscribers, ad sense clicks or any other goal you may want to achieve. The main purpose for a free e-book is to resell/generate leads for a paid product, you would resell by explaining advantages and benefits subtly in the e-book and generate leads by providing links within it.
How do I create one? let's say you have a product about gardening that you sell for $47, you could then write a short report that would compliment that product such as a review, a short extract of it, a short report about gardening that would not go into as much detail as your paid product, the point is that it is very relevant to your paid product but does not have as much value, I mean you don't want to give away a free e-book that reveals all the methods contained in your paid one, you just want to generate interest for it.
How do I distribute it? You can distribute a free e-book in a number of ways such as in your signature file at forums, to your email subscribers, free e-book directories, your website, arranging joint ventures with other marketers, there are many different ways to distribute your free e-book, you just have to find where your target audience is and offer them your e-book, most people love to get stuff for free, so you shouldn't have to much trouble trying to get them to take it.
How do I get my e-book to go viral? This is one of the most powerful ways to market online, viral marketing; you want your e-book to spread as far as possible and to reach as many prospects as you can so you should give people a reason to pass your e-book on to others for you. You see, those free e-books will generate sales and leads for years to come, all on the backend.
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This can be done by allowing people to "rebrand" your e-book, basically you allow them to replace the links to your products with their affiliate links, and therefore the people who pass on your e-book can actually make money doing so. If people have a good reason to pass your e-book on, then they more than likely will. |
Added: Sat Oct 11, 2008 1:44 pm GMT 